RabbitHole is a conceptual inspiration app designed for creatives who struggle with distraction and creative burnout. The app is centered around intentional exploration—allowing users to dive deeply into ideas, visuals, and topics without the pressure of algorithms, engagement metrics, or social validation. RabbitHole is positioned as a calm, minimalist alternative to traditional inspiration platforms.For this project, I focused specifically on logo design, creating a mark that reflects curiosity, depth, and movement without feeling chaotic. The logo is built to feel inviting yet intentional, hinting at exploration and discovery rather than infinite scroll. The final mark was designed to scale seamlessly across app icons, splash screens, and future UI applications, laying a strong visual foundation for the product as it evolves into a full UI/UX experience.